Rosewood Fretboards

I don't know what it is about rosewood fretboards, but a guitar with a rosewood fretboard feels entirely different (and better) to me than a guitar with a maple fretboard. I've always liked the looks of rosewood fretboards better, and I've always owned guitars with rosewood fretboards, but it was only recently that I realized that there was more to it than simply looks. The guitar actually feels and plays better to me. I was in a local guitar shop over the weekend checking out some Telecasters and tried to play two almost identical guitars, except for the fretboard. It was obvious within a few seconds of playing which one played better to me, and, truth be told, the guitar with the maple fretboard was set up better, but I still liked the rosewood guitar better. I admit that it's entirely possible that this is all psychological. Do you have a preference, too, or is this all in my head?